One more city in “the Belt and Road”, No.65 international showroom of GANI
China's great strategic bridgehead of “the Belt and Road”, Malaysia
Under the impetus of the “Belt and Road” initiative and international capacity cooperation, pragmatic cooperation between China and Malaysia in various fields of politics, economy, humanities and security has been advancing smoothly. At present, the investment of Chinese enterprises in Malaysia includes not only joint development of local real estate and infrastructure projects, such as East Coast Rail Link and Melaka Gateway, but also various fields of manufacturing and service industries, such as telecommunications, automobiles and high technology.
As the pioneers of marble tiles, GANI actively responds to the call for “Golden Road” in the national construction, and takes the strategy of internationalization of China’s own brand as the primary goal to build another showroom in the layout of the “Belt and Road” countries. The new 800 square meters independent brand showroom is located in Malaysia, one of the four tigers in Asia.
Gani Design Flexibility and the Beauty of Marble
The value of high-end brand internationalization lies in enabling global consumers to enjoy high-quality product, at the same time, through better integration of design and interpretation of national culture and art. As the pioneer of marble tile category and the founder of industry standards, GANI offers unlimited possibilities for more creative design and creation by restoring the natural beauty of stone. The most important difference between us and other brands is that we produce marble tiles, not just tiles. Marble as the core of the design is the most meaningful structural element in the project.
In the Malaysian showroom, the value orientation advocated by GANI is perfectly interpreted through concise design. The contrast of black and white highlights the beauty and purity of marble. We are committed to restoring the beauty of natural marble with ceramic tiles with superior performance, so we lay particular emphasis on the application of marble tiles at the artistic level, and emphasize the difference between marble tiles and natural marble.
Simple design and color application create a modern and international atmosphere. At the same time, the ribbon and the strong reflection around it, together with the interactive touch screen on the wall, show GANI’ s high-tech in an art and design-oriented way, and give people the feeling of being in a high-tech environment. Technical content is an important factor to measure product quality. High-end means high quality, while good quality depends on the development of high-tech. When customers enter GANI’ s showroom, they can immediately feel Gani’ s leading position in the field of science and technology in the whole industry.
GANI 2019 New Product Series in Malaysia showroom.
Appreciation of mock-up design application
Malaysian Partners: CERATRAE MSB
CERATRADE (M) SDN BHD (CERATRADE) was incorporated on 24 July 1990. Since its establishment in 1990, CERATRADE has undertaken numerous projects supply of quality architectural finishes to a wide range of building types such as hotel,shopping centres, apartments, condominiums, factories and others. Examples of projects include Pan Pacific Hotel Glenmarie, Sunway Lagoon Hotel, Stulang Johor Bahru, Armada Hotel, Petaling Jaya, Kuala Lumpur Stock Exchange, Tanjong Village Multiplex, Dawn Tree Apartment, Kuala Lumpur City Centre Tower 2 and other well-known projects.
Malaysian Case Appreciation
JW Marriott Hotel Kuala Lumpur
Product: Wood Grain Grey
The landing of GANI Malaysia’s new showroom symbolizes that China’s independent brand has gained more fruits on the road to internationalization. GANI will continue to innovate new ideas of overseas regional economic cooperation of Chinese brands, so that China with world-leading technology can create bright business cards of overseas “road to prosperity”!